Raluca Ioana Man
Branding Specialist
CEO and Founder RSEVEN Ltd
Founder BRANDNESS-your toolkit to greatness
Raluca Ioana Man is the founder and CEO of RSEVEN Ltd. She has a BSc in International Business, a BSc in Finance & Economics and an MBA. Raluca Ioana Man is also the president of the Rotary Club of Nicosia for the year 2021-2022, a partner of CONAF Romania, Cyprus Country Chair : Brand Creation and Marketing- G100:Mission Million, a member of BPW International, the President of the BPW English Speaking Club Cyprus and a Diamond Member of The Life Winners Club. She has +13 years of experience in Branding, Personal Branding & Reputation Management, Marketing, and Customized Trainings.
Raluca is also an accredited Business, Executive, Life, Well-Being, NLP, and Emotional Intelligence coach.
RSEVEN LTD has business partnerships in Europe, United Arab Emirates, China, Singapore.
Raluca’s new project, under the umbrella of RSEVEN Ltd is called “BRANDNESS, your tool kit to greatness!”. Through BRANDNESS you get all the necessary tools and techniques that can assist you in achieving an excellent balance between your professional and personal life.
BRANDNESS’s motto: “When your work becomes your calling – it’s Life Mastery”
Raluca’s latest milestones are the 2 workbooks, Self-leadership and Leadership Mastery.
The 7 principles of effective branding
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett
Branding principles are vital for any Business owner. Brand principles are here to support you in developing a bond with your customers, which is part of the essence of branding.
When a brand’s identity is cohesive, it increases the brand’s perceived value.
Successful brands are anchored in propositions that have value, are desirable, distinctive and most important, credible in the people’s minds!
Like Walter Landor once said: “Products are built in the factory, brands are created in the mind.”
Food for thought:
A solid brand should offer consistency, clarity, continuity, authenticity and visibility.