Gala Grigoreva, the Chief Marketing Officer at Adsterra, is a seasoned marketing professional with over 13 years of experience in global brand marketing, encompassing both B2C and B2B sectors. For the last nine years, she has been dedicated to managing marketing teams and cultivating products in mobile, crypto, and adtech projects. Gala employs an integrated marketing approach that combines SEO, content and influencer marketing, paid traffic, social media, product marketing, public relations, affiliate marketing, partnership marketing, and more. She holds a degree in International Relations and has received international education in strategic marketing, including a Master’s from the London School of Business and Finance. Gala is a certified business mentor, a jury member of international awards, and a leader for Women in Tech Cyprus.